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Fireside chat with Scott Greenberg, Founder Sales Link Services

Who is Scott Greenberg?

I am a sales leader with over 25 years of experience selling new technologies and services to large enterprises.

What’s the story behind Sales Link Services?

I got to a point in my career where I realized I liked building new businesses and taking new ideas to market more than I liked helping mature businesses grow. I started Sales Link Services to help address that market need by offering the experience of a seasoned salesperson/ sales manager to early-stage companies.

What was the most difficult part of your experience in the early beginnings?

The most difficult part of being an outsourced salesperson is continually finding new clients. As some clients only need you for a short period of time and then move on to build their own internal sales teams. Finding new clients while working to support my existing client base is a constant challenge. 

What are you most proud of regarding your business?

The fact that it survived the pandemic thus far. It’s been much more difficult to maintain a business at this time. I’ve had to be extremely flexible with clients on business terms and adapt to the “new normal.” I’ve also had to change the way I work and get to know people virtually first.

What is your vision for the future of Sales Link Services?

At some point, I’d like to expand into a full-fledged sales agency. Advertising agencies have a similar business model and have found ways to make it work as business changes. Similarly, companies should be able to leverage outsourced sellers as demand dictates.

What’s your advice for the businesses that are trying to adapt to this economic climate? 

Mike Tyson famously said “everyone has a plan until they get punched in the mouth.” We have all been proverbially punched in the mouth due to this pandemic. The businesses that prosper are the ones that took a “we are all in this together” stance with their employees, customers, and partners. I’m proud of the relationships I’ve been able to establish, build and grow during this time. It’s kind of like a badge of honor. “Look what we can do during a pandemic!”

Please name a few technologies which have the greatest impact on your business. 

I’m really loving the evolution of the sales process with various technologies and platforms. I use LinkedIn Sales Navigator every single day and find it invaluable. In addition, there are valuable tools built around LinkedIn like Seamless.AI for contacts, Kennected for programmatic outreach, and Crystal Knows for identifying buyer persona types. 

What books do you have on your nightstand?

  • Who gets into College and Why? – My oldest daughter is a junior in high school, and we are just starting the college process. The book is really informative and a valuable guide for parents.
  • Magic Box Paradigm: A framework for startup acquisitions. I really enjoyed this book, because it gave practical advice for thinking about strategic partnerships as opposed to pure M&A execution. 

Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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